S7 Ep.205 Myth: It’s All About the Money — Clients Just Want to Save Money
In today’s episode, I’m continuing my myth-busting season and tackling one of the biggest beliefs holding designers back: the idea that clients only care about money. If you’ve ever taken pricing questions personally or felt pressure to lower your rates just to keep projects moving, this conversation is for you. I’m breaking down what’s really happening when clients push back on price — and why it’s almost never about trying to save a few dollars.
In this episode, I talk about:
Why clients aren’t price shoppers — they’re confidence and clarity shoppers
How money questions are often a signal of uncertainty, not rejection
The real reason designers internalize pricing resistance (and how to stop)
What clients are actually buying when they hire a designer
Why leadership, process, and clarity matter more than being “competitive”
How shifting from price-focused to value-led changes everything in your business
At the end of the day, your clients aren’t looking for cheap — they’re looking for smart. They want to feel safe, supported, and confident that they’re making the right decision. When you lead with clarity and step fully into your role as a professional, pricing stops being the problem and starts making sense.
If this episode hits home, keep your eyes open for what’s coming next. Inside Back to School and the Interior Design Business Bakery, this is exactly the work we do — helping you communicate your value, own your expertise, and build a business that supports you instead of draining you. Remember: you’re not selling sofas. You’re selling transformation, leadership, and a beautifully guided experience.
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