Lead Lab by The Design Bakehouse
Where visibility rises and leads get cooking.
You built the business. Now let’s fill the pipeline.
Lead Lab by The Design Bakehouse is a month-to-month visibility and lead generation membership made just for interior designers.
You didn’t build this business just to wait for leads.
You’ve priced with purpose, designed systems that support you, and
maybe even taken time off (imagine that!)… because you’ve
done the hard work of building a business that runs.
But what happens when the leads stop flowing?
When consult requests dry up, content engagement drops,
and your dream clients seem to have disappeared into the algorithm?
You’re not alone—and you’re not doing anything wrong.
The market has shifted.
Even the most seasoned designers are feeling it.
(Hi, I’m Michelle, and yes—even my own design firm has had to adjust.)
The problem isn’t your offer. It’s your visibility.
You’re amazing at what you do.
But being the best-kept secret in your niche doesn’t bring in clients.
What you need now is:
✔️ A way to stay visible (without becoming a full-time content creator)
✔️ A lead gen rhythm that doesn’t require reinventing the wheel every month
✔️ A strategy that keeps your pipeline warm—even when the market cools
Welcome to the Lead Lab
A month-to-month (with no contract) marketing & visibility membership.
Built just for interior designers.
A focused lead generation theme
We pick one area to dial in each month—like re-engaging cold leads, optimizing your bio links, or creating content that converts. The information is delivered in a Monthly Training calls with Michelle.
A bite-sized training or playbook
No long videos. Just quick hits of strategy (think: 20 minutes) to get you moving. Each month you will have worksheets, spreadsheets or templates to help implement what you learn.
A step-by-step Action Recipe
Clear direction on what to do, how to do it, and where it fits in your marketing funnel. We hold Monthly Office Hours and a Co-Working Session each month as our way to encourage taking action and answering questions,
Optional vault resources and bonuses
We’ll pull extras from the Bakehouse kitchen as needed. Think micro-course, pricing exercises, sales process workbook and more. We will toss in materials to meet the needs of the group.
Hi, I'm Michelle
President of ML Interiors Group & Business Coach to Interior Designers
I know exactly what it's like to feel overworked, overwhelmed, and underpaid as an interior designer.
A few years into my business, "overdeliver" was my middle name - and my business, bank account, and boundaries paid the price.
After yet another client meeting full of out-of-scope requests (and not having the courage to say NO), I finally decided it was time to rewrite my story.
Pulling from almost two decades of managing multi-million-dollar businesses in Corporate America, I started treating my interior design business like an actual business.
AS SEEN IN
Imagine this...
✓ You sit down on Monday morning and know exactly what to post
✓ You send one email—and two consults hit your calendar
✓ You stop wondering what to say and start getting “I’ve been following you forever” DMs
✓ You don’t dread your marketing calendar anymore
✓ You actually enjoy showing up because you’re seeing results
Lead Lab makes that possible. Without burning out or overcomplicating things.
You’ve baked the business.
Now let’s rise into visibility.
You don’t need to do more.
You just need to do the right things—consistently, strategically, and in a way that fits you.
Lead Lab is your next step.
Because momentum matters—and leads don’t rise on their own.
Real talk: You don't need more content.
You need more conversion.
The internet is loud.
Lead Lab helps you cut through the noise with smart, clear, client-attracting messaging
and a marketing rhythm you can actually maintain.
We’re not chasing trends.
We’re building sustainable lead flow—one strategic batch at a time.
Enroll Today at our Founder's Rate!
You’re here early. That means:
✔️ Founding member pricing — $39/month
✔️ No contracts — cancel anytime
✔️ Price locked in for life — even as we add more content + bonuses
✔️ BONUS: Branding & PR Master Coach Bundle
Seriously… a dozen cupcakes cost more.
We’re only offering this rate for a limited time—and only to our Bakehouse insiders.
Once the founding window closes, the price goes up and this tier is gone for good.
What Types of Training Will I Get in the Lead Lab?
Lead Lab is your insurance policy against invisibility.
It’s how you stay in motion, stay in front of the right people,
and stay ready when they are.
Here is a sampling of what you will learn
and implement inside the Lead Lab.
Audience Clarity & Attraction Methods
Your Signature Revenue Building Service
Website & Social Media CTA's
Network Like a Pro to Build Lucrative Relationships
Build Your Email List & Convert Contacts into Clients
Social Selling with Style
Re-Engage Your Cold Leads & Past Clients
Batch & Schedule Content with Ease
Tips on Buying From the Trade
You built the foundation.
Now let’s turn up the visibility and bake in the leads.
Join the Lead Lab and let’s mix strategy with simplicity—one month, one marketing move, one client at a time.
Here's what you get:
1 Live Marketing Class w/ downloads and action steps
1 Live Co-Working Session so you can DO THE WORK
1 Live Office Hours Calls for support and coaching
Priority Coaching in Private Community
Regular Price: $59/month
Founders Rate $39/month
Founders Rate $39/month
"I can't express enough gratitude...
...for the incredible impact the Michelle's marketing coaching has had on me and my business journey. The support and encouragement I received were instrumental in igniting a newfound drive to push my business forward.”
- Sarah Barry, Inspired Spaces by Sarah
This is for you if....
If any of this sounds like you, you’re in the right kitchen:
You’ve already built the business—now you need to feed it
You want leads, not likes
You want strategy that doesn’t require 6 hours and a mood board
You’re too smart for cookie-cutter marketing
You’re tired of guessing what to post or send
Why Do I Need the Lead Lab Now?
Because the designers who stay visible are the ones who stay booked.
The market has shifted—and the designers who keep waiting for leads
to “just show up” are already falling behind.
The Lead Lab is not fluff mindset and feel good pat on the back.
It is actionable information you can implement immediately.
No more quiet inboxes.
No more wondering what to say next.
No more starting from scratch every quarter.
And right now, you’ve got the chance to get in at the lowest price it will ever be offered.
This isn’t marketing FOMO. It’s real: when this founding window closes,
the rate goes up—and it doesn’t come back down.
If you’ve been feeling the slowdown, consider this your signal:
Get ahead of it. Get inside. And let’s bake your next batch of leads.
Join now before the founding rate disappears
✔️ Founding member pricing — just $39/month
✔️ No contracts — cancel anytime
✔️ Price locked in for life
✔️ Early access to future offers + content upgrades
Have Questions?
If you like to jump to the facts.....
Question 1: Is this for beginners or advanced designers?
If you want more consistent leads, it’s for you. Period.
Question 2: Do I have to show up live?
Nope. You’ll get access to monthly content, playbooks, and templates on your schedule, although attending live will provide a better experience since you will have an opportunity to get guidance and support on the calls.
Question 3: What does the Lead Lab cost?
The Founders Rate is locked in at $39/mo and is available through the beginning of August. After that it will be $59/mo. This includes 3 live calls per month, a sales course, a pricing masterclass and micro branding course. As a Founder you will also get a BONUS Master Coach Bundle of Branding & PR sessions.
Question 4: Can I cancel anytime?
Yep. No commitment. No contract. But you’ll lose that founding price if you leave and come back later.
Question 5: What will I learn in the Lead Lab?
You will learn proven methods each month designed to increase your leads. Some topics are messaging, email list building, re-engaging past clients, creating your revenue-building offer and much more. These are delivered live with quick implementation in mind.
