You’re not here to play small, Babe. You’re here to master the business side of design, charge what you’re worth, and create a company that feels as effortless as it is successful. This isn’t just another course—it’s the only program designed to move your business forward five+ years faster with the exact strategies, systems, and support to help you scale with confidence.
Inside the Bakery, you belong to an elite group of designers who are done with second-guessing and DIY-ing their way through business. You’ll have access to master coaches—experts you won’t find in any other Bakehouse program—guiding you through every challenge, decision, and breakthrough. If you’re ready to operate like a true CEO, refine your pricing, streamline your process, and step fully into the next level of your business—this is where it happens.
WELCOME TO THE BAKERY. YOU'RE READY FOR THIS.
I get it. You have no clear direction in this industry and it's important that you make
this a profitable business for you and your family.
Don't worry, babe. I'll show exactly how I have grown my successful 7-figure
interior design business and taught HUNDREDS of interior designers around the globe how to do the same.
Over 10 years of strategy handed to you.
It's my personal "recipe" for a successful interior design business. And it's all yours.
When I was just getting started, other designers wouldn't share their business insights to help me grow, so I built much of my business on trial and error (and a lot of really strong coffee).
I took any client who came my way, and too many were a nightmare.
Nit-picking every detail, shopping around for cheaper furniture, and texting at all hours of the night. They'd ask for free advice before signing their contract, try to take control of project timelines, and the worst part. . . try to negotiate my already low fees.
I also had no idea how to properly charge for my services or run a design project efficiently.
Which led to endless revisions and wasted time, redoing work for free that was already done well, leaking money everywhere. I was constantly overwhelmed. Plus, working a lot while getting paid very little. Not only was I exhausted but I was secretly ashamed and unclear of what to do.
You kind of know what the ingredients are, but you don't know how to
put it all together. After lots of hard work, you're left with a sticky
situation and a stomachache.
DESIGN BUSINESS- CAKE AND EAT IT TOO!
And here’s the best part…
Most designers inside the Bakery make back their investment within 90 days—sometimes with just one or two properly priced rooms. Instead of guessing your fees or undercharging for your expertise, you’ll have the confidence and strategy to price each space profitably—meaning your investment pays for itself fast, while setting you up for long-term success.
THAT is the power of running your business like a CEO!
. . . who see the value in paying a premium to work with you and respects your talent.
. . . and pocketing the profits you generate by selling furniture with a healthy margin.
. . . while catering to your client's needs and navigating your own boundaries.
AND HERE'S THE GOOD NEWS. . .
This is what I do. I help designers streamline their businesses in order to
streamline their life. I save my "Bakers" time, energy, and money.
No need to create it all from scratch, Babe!
help you master all three.
You'll attract better clients when they know what you stand for. I'll show you how to design a simple but striking presence that draws in the top shelf clients.
Marketing your business is overwhelming. I'll show you how to make it easy. You'll get my simple strategies for getting the "Google Juice" flowing, so you spend the least time to attract the best clients for you.
Time to get clients to happily pay top dollar for your services. From the intro call to the signing of the contract, you'll learn my (never sale-y or stuffy!) sales process - including how to create various options to help you close even the most hesitant client.
Stop trading time for money. I'll show you how to get clients to pay rates that reflect your talent, not their budget. Then, I'll give you my easy process for calculating your fees, while building profits into every step of your project.
Even if you charge premium fees, you can't outwork a bad process. Time is money, even though you won't be charging hourly. You'll adopt my incredible design processes, business templates, client boundaries and company policies that keep you from losing your mind.
Dozens of downloads and templates (from newsletters to swipe files of blog post titles, and even my contracts) to make your own. Simply copy and paste your brand logo to make them your own - no more stress on your end.
I'm the owner of the 7-figure, award-winning interior design firm ML Interiors Group and a trusted advisor to small business owners in interior design.
When I started my firm, it took me a while to figure out how to run an interior design business profitably - without running myself into the ground.
With me & my team by your side, you'll have clear steps of what and how you need to build a beautiful, profitable design business you love - one that will love you back!
profitability and get your business in tip top shape!
Before I became an interior designer, I managed multi-million dollar businesses in Corporate America and learned what worked and what didn't. (Luckily, I was using other people's money back then. haha!)
In 2008, I started my biz, bought a house, got married to #thehandsomehubs (aka Brian), and then the market crashed. It was a busy year. Not to mention, I was still working a full-time job!
I run a 7-figure interior design firm to this day. My team and I are in the trenches, so everything I share with you in this mentorship program is up-to-date and currently working well for us. As we change things at ML Interiors Group, I'll change them for you.
I've been featured in Forbes, Southern Living, Martha Stewart, the Dallas Morning News, Style Blueprint, Modern Luxury, and more.
I've been an expert speaker at the Interior Design Society National Conference, the Design Biz Retreat, the Michigan Design Center, IDS and ASID chapters.
I am currently the IDS DFW Chapter President.
I'm in my 50's and the mom of a 6-year-old and I'm not just surviving but thriving!
AS SEEN IN
Most designers aren’t charging enough — not because they lack talent, but because they haven’t positioned themselves to charge premium prices. Inside The Interior Design Business Bakery™, you’ll learn exactly how to price your services like a luxury brand and provide an experience that makes high-end clients say yes without hesitation.
Your brand can be a Mazda or a Mercedes. Both get you from Point A to Point B, but only one delivers luxury, confidence, and undeniable value. If you want to attract high-paying clients, you need more than just design skills — you need business strategy, smart positioning, and the confidence to own your worth.
That’s where The Interior Design Business Bakery comes in. Here, you’ll get:
✔ A proven roadmap to premium pricing—so you finally charge what you’re worth (without the fear).
✔ Step-by-step strategies to elevate your brand —so clients see you as the go-to expert.
✔ Expert mentorship and a like-minded community —so you never have to figure it out alone.
This isn’t an expense—it’s an investment. When you implement what I teach, you’ll recoup your investment in just one or two properly priced rooms.
The first step? Believing in yourself enough to say yes to the business you’re meant to build.
I’ll show you the way.
PIMMEL INTERIORS
This mentorship program is an investment. I'm going to show you how to make a return on the money you spend with me.
My goal is that in 90 days, you'll have this program paid for - and you'll have realistic plans, pricing, and processes for growing your business to whatever level you desire.
If you're not seeing progress after 30 days, despite having put your all into doing the work, I'll refund your money - I don't want your money if you're not a raving fan.
Please accept my invitation to join the Interior Design Business Bakery™. You'll be so happy you did!
Schedule a call, and I'll help you decide if this program is the right fit for you.
(And if I'm not the right solution - I know many coaches who may be!)
You’re Done Playing Small—It’s Time to Build a High-End, Profitable Design Business
You didn’t start your business to work endless hours, juggle dozens of clients, and still struggle to hit six figures. You started this because you’re meant to be a sought-after, well-paid, and highly respected designer.
But let’s be real: Talent alone isn’t enough. Without the right pricing, systems, and business strategy, you’ll stay stuck — overbooked, underpaid, and overwhelmed.
That’s where The Interior Design Business Bakery™ comes in. This year-long experience gives you the exact roadmap to scale — so you can stop trading time for money and start running a business that supports your lifestyle and your financial goals.
Instead of working with dozens of clients just to scrape by at six figures, you’ll learn how to work with fewer, high-end clients and scale to multiple six figures with confidence.
Because you’re not just a designer, Babe. You’re a CEO.
And inside The Bakery, we’re going to make sure your business reflects that.
If you’re ready to stop hustling and start thriving, The Bakery is waiting for you.
NO BS
_________
The Interior Design Business Bakery™ isn’t another DIY course that leaves you piecing things together on your own.
This program isn’t just theory—it’s been tested and proven by hundreds of designers across the globe who have used it to break free from the 5-figure cycle, raise their rates with confidence, attract high-end clients, and build a business that supports their life (instead of running them into the ground).
And it’s not just me in your corner. Inside The Bakery, you’ll have access to a powerhouse lineup of Master Coaches—experts in marketing, branding, SEO, financials, client experience, and more. Their live trainings and past recordings? Only available here.
This isn’t just downloadables and recorded content — it’s mentorship. It’s like sitting in my living room, coffee in hand, asking the real questions and getting real, unfiltered answers from people who’ve built exactly what you’re working toward.
And because transformation doesn’t happen overnight, you get 12 full months of support — so you can implement, refine, and build your dream business with confidence.
The Bakery has worked for hundreds of designers before you. Now, it’s your turn.
DEFINE YOUR
SIGNATURE STYLE
You'll attract better clients when they know what you stand for. I'll show you how to design a simple but striking presence that draws in the top shelf clients. Not just once, but on repeat.
CLIENTS
Marketing your business is overwhelming. My digital media experts & I will show you how to make it easy. You'll get our simple strategies for getting the "Google Juice" flowing, so you spend the least time attracting the best clients.
PROCESS
I'll show you how to get your clients to happily pay top dollar for your services. From the intro call to the scope of work to the contract to the design presentation, you'll learn my professional (never sales-y or stuffy!) sales process.
DESIGN FEES
I'll show you how to get clients to pay the premium rates that reflect the work's value. Then, I'll giveyou my easy, repeatable process for calculating your fees, while "baking" profits into every step of your design process.
PRECISION
Even if you charge top dollar design fees, you can't outwork a bad process. You'll get to adopt our own design processes, business templates, client boundaries, and company policies that keep you from losing your damn mind.
DOWNLOADS & TEMPLATES
Dozens of downloads and templates to make your own. Simply copy and paste your brand logo onto my simple templates and make them your own - no more stress on your end.
The ins and outs of pricing your design services and what to charge your clients that's relevant to your experience and your market.
How to market your business and attract top shelf clients who bring the best projects (and the best budgets!) to the table.
How to give your clients an experience so special and personal that they refer you to all of their friends & family.
Newsletter email marketing templates you can personalize and send directly to your email list.
A swipe file of blog post titles you can tailor based on your experience and preferences.
A simple, easy calculator you can use to quickly and consistently determine your rates, while ensuring profits are "baked" into your project.
A sample contract you can adapt to your terms and conditions (be sure to consult an attorney in your state!).
A Scope of Work document sample that all but guarantees the client will say yes to the project (and come back for seconds!).
How to shop to the trade (not just Home Goods), set up accounts, and negotiate better pricing, so you can create better designs, accelerate your reputation, improve your portfolio, and attract better clients.
How to shop the wholesale markets Like a Boss. I'll show you how to profit on the sale of every piece of furniture in your beautiful designs while making the highest margins.
How to charge for things you're already doing for free - like procurement, installation, styling & staging, and returning broken or damaged items - with no arguments from your clients.
👉🏼 Group coaching in an intimate setting where you get all your questions answered.
👉🏼 Group Q & A sessions where you can learn from the challenges your peers are sharing (all discussions confidential!).
👉🏼 Bonus training and support from Michelle's team and network of industry experts.
👉🏼 A welcoming community inside a private Facebook group for program members only.
It shows clients you've got your shizzizzle together and you're really darn good at what you do. In short, it's what gives clients that little extra confidence to invest with you. Once you've completed the required portion of the coursework, you have the option to take a 45-minute test on everything we cover.
When you pass, you get the designation, and you'll be able to share the Interior Design Process Professional designation button on your website, marketing materials, email signature, and more! You'll also get a fancy certificate you can frame and hang with pride.
👉🏼 Create a social media and content strategy like a pro
👉🏼 Learn now to create a luxury brand that attracts your ideal client
👉🏼 Develop the mindset you'll need to get out of your own way
👉🏼 Learn how to navigate kitchen, bath, and overall renovation projects like you've been doing it forever
👉🏼 Access to allllll of the previous Master Coach calls to listen to at your leisure (did you know we have an app so you can listen while you walk/drive/drink your coffee?)
You don’t just get me — you get the full force of my seasoned design team behind the scenes. These are the pros who’ve helped grow a nationally recognized, multiple six-figure design firm, and they’re showing up for
you.
From streamlining client communications to managing vendors, budgets, and timelines like a boss (ahem, badass), they’re here to share what
actually
works in a real, thriving business. No gatekeeping. No fluff. Just the kind of behind-the-scenes know-how that makes you feel like, “Okay, I’ve got this.”
And if you need help on the creative side? We’ve got your back there too. This isn’t one of those “all business, no design” situations. Want to talk through a space plan? Need a fresh set of eyes on a presentation board? Curious how we’d tackle a tricky layout or style pivot? You’ll have direct access to real designers doing real work — and willing to share what they’ve learned the hard way.
Because around here, you’re not figuring it all out alone. You’re backed by a team that believes your success rises faster when you’re not flying solo.
Together we're going to climb "Mt. Everest" - building a profitable interior design busines.
You're already on the right path, you just need a Sherpa-guide to tell you what to pack, what to leave behind, and how to navigate the trail so you don't (figuratively) slide down the mountain and die.
interior design business runs like clockwork...
👉🏼 Work with perfect-match clients who adore the professionalism of your design process
👉🏼 Command premium design fees, plus get paid on all the extras you provide throughout the design experience
👉🏼 Feel confident about being able to run your business in a state of ease and grace, not running around like a chicken with your head cut off!
👉🏼 Explain your process and your fees to clients so they truly understand all the hard work that goes into their design and feel happy to pay your premium design fees
👉🏼 Craft a luxurious experience for your clients from the first phone call through the final walkthrough
👉🏼 Take time off without continual interruptions with a bank balance you can celebrate
That, my friend, is what we aim to achieve inside the Interior Design Business Bakery™,
($15,000 VALUE)
• A suite of video training, worksheets, and resources you will use to uplevel every aspect of your interior design business - from marketing to pricing to sales to service & delivery. This content will be updated in real-time and evolve with Michelle's best practices as she runs her interior design business, ML Interiors Group.
• A collection of business templates you can download, tweak, and customize for your business. (Why do all the legwork when I've already done it?)
• Exclusive access to all the business coaching session replays and training Michelle and her Master Coaches has led throughout the years
($25,000 VALUE!)
• Access to Michelle, her team of interior designers, and her network of industry experts for an entire year to help you work through the planning, strategy, and implementation of all the program materials
• A suite of document and video content that is consistently updated in real time to match the always evolving interior design industry
• 4 Live Trainings every month, covering every aspect of growing and streamlining your interior design business from A to Z.
• Live "Office Hours" with Michelle that provides space to work through your obstacles together. Michelle will provide her expertise to assist you with your individual questions and needs -- Jump on the calendar to be in the "hot seat" whenever you need personalized support!
($1,497 VALUE)
• Group coaching in an intimate setting where you get all your questions answered
• Group Q&A sessions where you can learn from the challenges your peers have (all discussions are confidential!)
• Bonus training, feedback, Q&A and support from Michelle and her team of designers and industry experts inside a private Facebook group for program members only
• A safe space to ask questions, for feedback, and interact with fellow designers - get ready to meet your new design besties here!
($497 VALUE)
• Marketing tools
• Industry vendors
• Business Contacts
• Gifting solutions
• Software to make operating your business a breeze
($497 VALUE)
The Interior Design Business Process Professional Designation (IDBPP) is a credential that you'll earn and shows your clients that you're the real deal. It shows clients you've got your shizizzle together and you're really darn good at what you do. In short, it's what gives clients the little extra confidence to invest with you. Once you've completed the required portion of the coursework, you have the option to take a 45-minute test on the Key Ingredients.
When you pass, you get the designation, and you'll be able to share the Interior Design Business Process Professional designation button on your website, marketing materials, email signature, and more! You'll also get a fancy certificate you can frame and hang with pride.
($15,000 VALUE)
Inside The Interior Design Business Bakery, you don’t just get training—you get direct access to Master Coaches you won’t find in any other Bakehouse program. These are the industry pros in marketing, branding, financials, SEO, networking, social media, commercial design, construction management, kitchen & bath, client experience, and so.much.more. They’re here to answer the real questions that move the needle —the ones beyond design that actually build your business. And because we’re always adding, always evolving, you’ll have exclusive access to years of recorded sessions packed with insights you can’t Google.
This level of expertise, strategy, and behind-the-scenes guidance?
It’s only inside the Bakery—and it’s worth every penny.
You'll be getting access to Michelle, her Designers AND the Master Coachesfor 12 months, LIVE trainings and Q&A calls every week, hot seat sesssions, hours of updated video lessons, the entire suite of business templates, tools, and resources (not to mention the entire Frosting section) that you can add directly into your business. Immediately.
12 Payments
Single payment
Email us at [email protected]
THE WORLD-CLASS 100% SATISFACTION GUARANTEE
This program is for interior designers who are fully committed to achieving their goals.
If that's you, my team and I are fully committed to your success.
If you don't see incredible progress within 30 days of joining the program, despite having completed the lessons and giving it your all, I'll refund your investment in full.
THERE IS NO OTHER COACHING OFFER LIKE THIS
THAT'S HOW CONFIDENT I AM ABOUT THIS PROGRAM
Check out the results our wonderful clients (aka "Bakers") have had from our program:
LET'S SUM IT UP!
The Interior Design Business Bakery is all about giving you a process for marketing,
sales, delivering projects on time (and on budget) and sesrvicing your clients. I'm
going to walk you through every single step with detailed, clear explanations that
will have you wondering how you ever lived without this program. When these core
details are in order, you'll love how your revenues will be increasing while your
stress level decreases!
One year of Coaching & Mentorship with Michelle & her team
Interior Designer's Business Bakery Private Facebook Group
YOUR INVESTMENT TO JOIN US:
Your learning curve can be shortened by five-plus years just by adopting our proven pricing models,
business development strategies, and project management methods. The real magic is the
confidence you feel when your business is running so profitably and efficiently.
THE ROAD IS BLEAK WHEN YOU DO IT ALONE!
If you choose not to sign up for this program, you may continue to struggle through the trial and error of managing your design business, losing sleep, money, and precious time with loved ones. Growth is always slower when you spend so much time guessing and trying to manage it all, missing out on profit AND peace of mind.
THE ROAD IS BRIGHT WORKING TOGETHER!
When you join the Interior Design Business Bakery™, your confidence and bottom line will skyrocket as you implement our proven business processes, raise your rates, start to work with more clients you love, and grow a full-time interior design business that you absolute ADORE. Because let's face it, you are ready to shine.
Our "Bakers" are our #1 priority. My team and I are committed to giving you all
of the information, resources, and support you need to create
a thriving interior design business.
Choose the Interior Design Business Bakery option that's right for you:
PAY MONTHLY
12 payments
PAY UPFRONT
Single payment
You have more potential in you than you know.
I'll be with you through every stage of the process, showing you how to make it all happen. I can help you take that potential and craft it into your own beautiful business. This mentorship program is all about you and your story. I'm just helping you to write one you love telling!
I know it's exhausting to run your business by the seat of your pants.
Allow me to help you clarify, simplify, and streamline your interior design business, so you can grow to whatever heights you want.
You have nothing to lose and everything to gain.
Register now and start running a more profitable business in 90 days or less.
The program costs $1000 / month or a one time payment of $10,800 (10% off when you Pay in Full!)
This program includes:
• The Interior Design Business Content ("the Key Ingredients") Portal
• The entire and exclusive "Frosting" section that includes any checklist, schedule, video, document and more that was asked of Michelle that she has uploaded from her design firm's library
• 12 Months of Coaching & Mentorship with Michelle & her team of Master Coaches
• Exclusive access to the private Facebook group
• Michelle's Rolodex of Resources
• The "Shop Like a Boss" mini-course
• 12-months of pre-written newsletters
• Eligibility to qualify for the Interior Design Business Process Professional designations
This program is for interior designers who are looking to improve their business mastery, work with more ideal clients, and create a highly profitable interior design business. This program will take hard work and dedication but the strategies are simple and broken down into bite-sized chunks so you can make big leaps week after week.
Bottom line: If you stuck in the 5-figure revenue or unprofitable loop and want to scale to multiple 6-figures in revenue - with profit AND passion - this is the program for you.
Our program is different because I'm one of the only interior design business coaches who is still a practicing designer. I am always keeping my finger on the pulse of the design industry and relaying that information to you. I have prior experience running two different multi-million dollar business units in completely different industries and I make the complicated things simple. And I have really damn good analogies I use to explain my methods. 😉 We have a LOT of fun, and I always keep it real - that's a promise.
The other thing that's unique about our program is that unlike other courses and "quick-fix" trainings, our program is a 12-month mentorship that allows you the time and space to work through the materials at your own pace. It's not a course or a life-coaching program. It's all about the business of inteiror design with support to overcome any strategic business or mindset challenges you encounter along the way.
Plus, I have some killer experts that join us to share their knowledge with you.
This program is perfect for you if you don't have a business yet! I will teach you how to build your business from scratch and give you all the tools you need to get your business off the ground. You'll be feeling confident about your business without wasting years making the mistakes my team and I have made. Skip the struggle and learn from our years of experience.
No. This program will teach you how to let your design genius run free and get paid well for the beautiful solutions you create for clients. I will teach you how to charge premium design fees, how to communicate with your clients, and how to provide an unforgettable design experience. This will help your clients understand your process and ultimately will lead to a cleaner and more effective design strategy. I do not teach the skill of interior design in this program - it is solely the "business side" of running an interior design business.
Want to learn how to actually design spaces? Check out our "Design From Scratch" program.
Absolutely. I'll teach you the sales process that I go through with each of my clients from soup to nuts - no sleazy sales strategies required! I'll show you how to create a quote, how to communicate each line item with your clients, and how to handle your contracts and any client objections. You'll be feeling confident and secure every time you hop on a call with a potential client! If you've struggled with sales, it's probably because you haven't felt secure about your pricing, how to "defend" your fees with a client, and how to run a project successfully. These are all things you learn inside the program.
The Interior Design Business Bakery is for any interior designer who wants to charger bigger design fees, get better clients, and run awesome-er projects with more ease and higher margins - so they can work less and make more money. If you feel these areas of your business are fully optimized and there isn't room for improvement, this program is probably not for you. However, if you feel that learning from a practicing interior designer who owns a 7-figure, award winning interior design business that virtually runs itself would be of value to you, then I encourage you to join. The pricing strategies, sales strategies, and project managment strategies I use to grow and scale can easily help you earn waaaaay more than an extra $1000 / month (which covers the cost of the program).
Absolutely! You'll receive feedback during the weekly calls, and specifically with Michelle during her "Office Hours" that include LIVE hot seats. Of course, you will also get personal questions answered in the Facebook group, as you post your questions daily.
Many of my interior designer clients did not grow up with a selfie stick in their hands. I understand that marketing yourself may not feel natural or even comfortable - but it is a critical component of marketing in this social era. My digital media expert and I will show you how to do it in a way you love, which may include featuring your work more than you feature your face - and that's ok. Perfection is perception. Don't be so hard on yourself!
The program is self-paced so you can go at your own speed. I would suggest doing at least 1 -3 hours a week to really get the most of all of the information. There is an app you can download to listen to the recordings at your leisure (skip the murder-mystery podcasts and listen to the master coaches!). The sooner you implement the methods, the faster you'll grow!
If you are still wanting to participate in the program, we have a deeply discounted monthly rate. You will also have access to the "Key Ingredients" for life.
This program is for interior designers who are fully committed to achieving their goals. If that's you, my team and I are fully committed to your success. If you don't see incredible results within 30 days of joining the program, despite having completed the lessons and giving it your all, I'll refund your investment in full.
That's how confident we are about this program! No other coach in the industry offers the same.
I would love to chat with you and help you make a decision about joining the Interior Design Business Bakery! Click here to schedule a call with me.
Choose the Interior Design Business Bakery option that's right for you and get started today:
12 payments
PAY UPFRONT
Single payment
The Interior Design Business Bakery™: Please click here to review the program terms and conditions.