Michelle LynneMost interior designers assume the problem is SEO, Instagram, or not having a large enough portfolio. But more often than not, the issue is simpler (and fixable): your website isn’t doing its real job.
Michelle LynneFor interior designers, the pressure to be the best at it all can feel relentless. You’re expected to be creative and visionary, but also strategic, operational, organized, confident, and tech-savvy. Here’s the truth most designers need to hear: You don’t need to be better at everything. You need a business that isn’t built around your weakest skills.
Michelle LynneIf you’ve ever said, “Clients just don’t value good design anymore,” you’re not alone. But here’s the uncomfortable truth: it’s not always that clients don’t value design — it’s that they don’t understand what they’re actually buying. And that’s not their fault. It’s ours to fix.
Michelle LynneOnce the diploma is framed — or once you’ve landed your first clients — many designers are shocked to realize that being a great designer is only half the job. The other half? That’s business — and it’s often learned the hard way, on the fly, with plenty of mistakes (and late nights) along the way.