a vip engagement

Private Strategy Intensive

A Customized, One-on-One Strategy Day for Interior Designers

One problem.
Expert eyes.
Clear decisions.

You know something isn’t working and want it fixed correctly without months of trial and error.

You don’t need a full business overhaul.
You need a deep dive into one high-impact issue that’s holding everything else up.

This Is Not a Program

It’s not a course.
It’s not ongoing coaching.
And it’s not surface-level advice.

This is a focused, customized working session designed to solve a specific problem in your business so you can move forward with clarity and confidence.

AS SEEN IN

Who This Is For

The Private Strategy Intensive is for interior designers who have a specific problem they need solved

RATHER THAN a general sense of overwhelm.

This is for you if you’re saying things like:

“My pricing isn’t working and I need to fix it now.”

“I’m getting inquiries, but they’re not converting.”

“I need to clean up my offers because they’ve gotten messy.”

“My processes are breaking and I don’t know where.”

“I’m at a decision point and need clarity before moving forward.”

“I don’t need more ideas, I need the right solution for this one issue.”

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WHAT MAKES THIS DIFFERENT

There is no preset agenda.

The entire intensive is built around your specific problem, not a framework I’m trying to teach.


Before we meet, you’ll complete a detailed intake so I can:

👉🏼 Understand the issue you’re facing

👉🏼 Identify the real root cause

👉🏼 See where things are misaligned or breaking down

Our time together is spent diagnosing, deciding, and building a clear path forward.

Why Work With Me

I’m Michelle Lynne, founder of an award-winning interior design firm and creator of The Interior Design Business Bakery.

I’ve spent over a decade building and running a design business while leading a team, managing real client work, and making the same decisions designers struggle with every day — pricing, scope, client dynamics, capacity, and growth.

This private strategy advisory session is grounded in real-world experience, not theory. We’ll get to the root of the issue you’re facing, make clear decisions, and map out next steps you can move forward with confidently.

Common Focus Areas

Your intensive will center on one primary area, such as:

Pricing & Offers

Fixing fee structures, tightening scope, and creating offers that actually make sense for your business.

Sales & Client Flow

Cleaning up inquiry handling, consult conversations, and decision-stage breakdowns.

Marketing & Messaging
Clarifying what you say, who you’re for, and how to position yourself so the right clients respond.

Operations & Processes
Identifying workflow breakdowns, inefficiencies, and where structure needs tightening.

CEO-Level Decisions
Support at a crossroads where one decision impacts everything else.

Everything we do supports solving that one issue thoroughly and strategically.

Everything we do supports solving that one issue thoroughly and strategically.

“Michelle’s coaching met me where I was at and elevated me and my business to a level I never imagined possible. She is worth every penny and every minute.”

April Guillory
April Guillory
April Guillory Design + Build

“Working with Michelle was exactly what I needed. She provides real-time, personalized guidance. She kept it honest while also making it understandable.”

April Hunter
April Hunter
Alluring Designs Chicago

“Our profits doubled when we worked with Michelle. Her personalized coaching changed everything for us.”

Brigitte Hook
Brigitte Hook
Hook Modern Design

What's Included

Inside the 90-Day Private Advisory, you'll receive:

Step 1: Pre-Work & Intake

  • You’ll complete a comprehensive intake so I can review your business and the specific issue ahead of time.

Step 2: The Strategy Intensive

We meet privately for a focused working session where we:

  • Diagnose the real problem

  • Make clear, confident decisions

  • Work through solutions in real time

This is hands-on, direct, and productive.

Step 3: Clear Next Steps

You leave with:

  • Decisions made

  • Adjustments to pricing, offers, messaging, or process (as needed)

  • A clear 30–60–90 day action plan focused on traction, not busywork

What You'll Walk Away With

  • A personalized strategy roadmap

  • Clear priorities and direction

  • Stronger boundaries and cleaner structure

  • Confidence in your decisions

  • Momentum you can actually feel

Most clients say the biggest win is finally knowing what to do next and why.

This Is Not a Fit If

  • You want a broad review of your entire business

  • You’re looking for ongoing accountability or coaching

  • You need foundational education or step-by-step training

  • You’re unsure what problem you want to work on

Those situations are better served inside the 90-Day Strategy or The Interior Design Business Bakery.

Investment & Access

The Private Strategy Intensive is a premium, application-based experience.

Investment:

The Private Strategy Intensive is a $3,500 full-day advisory session.

This is one focused day, centered on one clear problem, with one clear goal: to give you clarity, direction, and decisions you can confidently act on.

There are no tiers, add-ons, or upsells.


Just a clear offer and a clear promise.

You can get started in one of two ways:

OPTION 1:

GET STARTED

For designers who are ready to move forward and want to secure their intensive now.

You’ll complete a short intake after booking so the session can be fully customized to your needs.

Here’s how it works:

Click Get Started and complete your booking.

You’ll receive a short intake to identify the specific problem we’ll focus on.

Once your intake is complete, we’ll schedule your full-day intensive.

You come to the session prepared to work through the issue and make clear decisions.

This is the fastest path forward.

OPTION 2:

SCHEDULE A CONSULT

For designers who want to talk through the problem they're facing and confirm this is the right next step,

This is a fit call, not a strategy sesh.

Here’s how it works:

Click Schedule a Consult Call and choose a time that works for you.

We’ll briefly discuss the issue you want to solve and determine if the intensive is the right next step.

If it’s a fit, you’ll be invited to move forward to complete an intake and schedule your Private Strategy Intensive.

You come to the sesh prepared to work through the issue and make clear decisions.

Reminder: this is a fit conversation — not a strategy session.

If you’re unsure which option to choose, booking a consult call is a great place to start.