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Marketing Strategies for Interior Designers:
A practical experience to establish visibility through proven marketing methods.
February 17th from 12 - 3p CT
Does your marketing feel like a bunch of random ingredients -with no actual recipe?
You’re posting.
You’re trying things.
You’re hearing what you “should” be doing.
And somehow, it still feels scattered.
You don’t need more marketing ideas.
You need a clear plan, built on the right foundation, that actually fits your business.
That’s exactly what we’re baking up inside Marketing Strategies for Interior Designers, a live, hands-on marketing experience designed to bring clarity, structure, and confidence to how you show up and attract clients.
No fluff.
No “post five Reels a day” nonsense.
No information overload you’ll never implement.
Just solid marketing fundamentals — built like a layered cake, with cupcakes on the side.
What You Will Learn: Our Bakery Method
We don’t start with tactics.
We start with the structure that makes tactics work.
The Layered Cake + Cupcakes Marketing Framework.
We build the layers first (the foundations everything sits on),
then move to the cupcakes (the marketing channels themselves).
First Layer: Branding (The Foundation)
This is what everything else sits on.
The Core Ingredients:
✔️ Your Brand Identity – what you stand for and how you show up
✔️ Your Uniqueness – what actually sets you apart (without forcing a niche)
✔️ Your Ideal Client Avatar – who you’re really speaking to (and how to attract them)
If this layer is weak, nothing else sticks. We’ll strengthen it.
Second Layer: Relationships (Where Business Actually Comes From)
Marketing isn’t just online — and this is where most designers leave money on the table.
The Core Ingredients:
✔️ Trade Relationships – builders, architects, vendors, and how to leverage them strategically
✔️ Networking – how to network with intention (not awkward small talk)
✔️ Your Passion or Hobby – yes, really — and how it can support your marketing
This layer turns marketing from “posting online” into real-world opportunity.
Cupcakes: Marketing Channels (The Tactics)
Once the foundation is solid, we choose the right cupcakes — not all of them.
The Essential Ingredients:
✔️ Website – what it actually needs to do (and what it doesn’t)
✔️ SEO – how people find you without you being glued to Instagram
✔️ Email Marketing – building a list that actually converts
✔️ Social Media – how to use it strategically instead of reactively
You’ll leave knowing which cupcakes you need right now — not all of them.
You’ll Walk Away With PLANS
(Not Just Notes)
This is not a “sit back and listen” kind of class.
You’ll receive:
It’s for you if:
✔ A guided workbook to follow along live
✔ Prompts and exercises for each layer
✔ Clarity on what to focus on next in your own business
✔ A marketing plan that fits your season, capacity, and goals
You’ll finish the day knowing:
✔What matters
✔What doesn’t
✔And what you should actually be doing next
Who This EXPERIENCE Is For
This is for interior designers who:
🧁 Are tired of marketing feeling confusing or scattered
🧁 Want a solid foundation before “doing more”
🧁 Know they need marketing, but want it to make sense
🧁 Want strategy without overwhelm
If you want a magic algorithm hack… this isn’t it.
If you want clarity, structure, and confidence — you’re in the right kitchen.
Meet Michelle!
Founder of ML Interiors Group and business coach to interior designers worldwide.
Michelle knows exactly what it feels like to second-guess decisions, overdeliver, and wonder if great design will ever translate into predictable profit.
Through The Interior Design Business Bakery and The Design Bakehouse, she teaches designers how to build businesses that run as smoothly as their projects look — blending clarity, confidence, and a little tough love.
Because great taste deserves great strategy.
Marketing Strategies for Interior Designers
Tuesday, February 17th from 12 - 3p CT
Live, interactive working session (with breaks)
Replay included
3 Hour Working Session (with breaks)
Companion Workbook
Planning time + Q&A Throughout
Everything in the regular ticket
One full month of done-for-you marketing
(blog, Pinterest, social media, newsletter template)
Limited seats
Are you marketing your business based on what you hear you ‘should’ be doing — instead of what actually works for you?
Join us for a 3-hour live MARKETING EXPERIENCE where we break IT down into simple layers — so it finally makes sense.
Have Questions?
If you like to jump to the facts.....
Question 1: Is this for beginners or advanced designers?
This is for any designer from 1 day to 10 years and more. If you want to run an enjoyable and profitable business, this marketing intensive is for you.
Question 2: Do I have to show up live?
This live workshop is best attended live so you can ask real time questions, but replays will be available.
Question 3: What comes with the workshop ticket?
You will be learning my exact marketing and networking strategies I teach inside my year-long coaching and mentorship program with a companion workbook and plenty of room to plan and execute.
Question 4: How is this different from your free workshops?
We have mentioned pricing in some of our free workshops as bonus sessions but only give enough theory for you to be dangerous! This workshop is my exact marketing stragtegy spelled out in detail.
Question 5: What do I get with the VIP ticket?
In addition to the regular ticket items you will also get one month of done-for-you marketing which includes a client-facing blog, social media captions, graphic templates, newsletter template tied into the monthly theme.
Let’s build your marketing the right way — layer by layer.
February 17th from 12 - 3p CT
Regular Ticket $49
3 hour live workshop
Q&A throughout workshop
Workbook with room to plan and strategize
Replays available
VIP Ticket $179
Regular ticket items +
One Full Month of Marketing Content Done For You
(Blog, Pinterest, Social Media & Newsletter Template)