You were born to design. We’ll help you build the business that supports it.
But when it comes to running a business…
it still feels like a guessing game.
But being the best-kept secret in your niche doesn’t bring in clients.
What you need now is:
✔️ You’re undercharging (but not sure how to raise your rates).
✔️ You’re attracting the wrong clients (and not sure how to change that)
✔️ You’re doing everything yourself (and burning out fast).
✔️ Your process is mostly… survival mode.
✔️ You have no idea if you're profitable—or how to get there.
✔️ You want more clients, more confidence, and more control.
If you’ve ever said, “I didn’t learn this part in design school,” this is for you.

One live training call each week (learn the system)
One live co-working/implementation call each week (build it together)
Monthly office hours for deeper troubleshooting
Lifetime access to the Key Ingredients course + all replays
This is where strategy turns into action — and action turns into results.

I know exactly what it's like to feel overworked, overwhelmed, and underpaid as an interior designer.
A few years into my business, "overdeliver" was my middle name - and my business, bank account, and boundaries paid the price.
After yet another client meeting full of out-of-scope requests (and not having the courage to say NO), I finally decided it was time to rewrite my story.
Pulling from almost two decades of managing multi-million-dollar businesses in Corporate America, I started treating my interior design business like an actual business.

Clarify your positioning and specialty
Stop marketing “everything” and start attracting the right clients
Create simple, sustainable marketing systems you’ll actually use

Package your services with intention
Price for profit (not survival)
Understand margins, procurement, and where money is leaking

Confident sales conversations
Clear scopes, contracts, and boundaries
A repeatable onboarding process that sets expectations from day one

Project workflows that don’t rely on chaos
Clear phases, timelines, and communication
Systems that support you and your clients

Here's what you get:
Weekly Live Training Session with Michelle
Weekly Live Co-Working Session to Implement
Access to Michelle's Monthly Office Hours
Key Ingredients Course, Templates & Downloads
4 Bonus Courses on Sales, Buying Wholesale & more

..for the incredible impact the Michelle's marketing coaching has had on me and my business journey. The support and encouragement I received were instrumental in igniting a newfound drive to push my business forward.”
- Sarah Barry, Inspired Spaces by Sarah
Expanded access to hundreds of templates and downloads
Monthly guest expert masterclasses
Additional live calls for live coaching
A private Facebook group
Ongoing updates to Key Ingredients processes

Key Ingredients is available as a self-paced course year-round.
But The Working Kitchen only opens twice a year.
Because this isn’t about watching.
It’s about doing — with accountability, feedback, and support.
You won’t be left wondering:
“Am I doing this right?”
“Does this apply to my business?”
“Why isn’t this working?”
We figure it out together.
And you get direct access to me, every step of the way.
Expanded access to hundreds of templates and plug-and-play tools
Monthly specialty guest expert masterclasses
Additional live calls for your on the spot questions
A private Facebook group
Ongoing updates to Key Ingredients processes as they evolve
Business operations for interior designers — built with you, not handed to you.
It’s time to build the business that matches your talent.
Weekly Live Training Session with Michelle
Weekly Live Co-Working Session to Implement
Access to Michelle's Monthly Office Hours
Key Ingredients Course, Templates & Downloads
4 Bonus Courses on Sales, Buying Wholesale & more
Expanded access to templates and plug-and-play tools
Monthly guest expert masterclasses
Additional live calls for ongoing coaching
A private Facebook group
Ongoing updates to Key Ingredients processes as they evolve
This is for any designer from 1 day to 10 years and more. If you want to run an enjoyable and profitable business, Key Ingredients Live: The Working Kitchen is for you.
The live teaching component of The Working Kitchen is pretty valuable but if you need to miss a session you will have access to the replay. Since you also have access to Key Ingredients Course itself, all modules have a pre-recorded sessions as well.
We are offering The Working Kitchen for the same price as Key Ingredients Course but adding a live component for no extra fee. You have two enrollment options: regular membership with a one time payment of $1497 or 6 monthly payments of $274 OR premium membership with a one time payment of $2997 or 12 monthly payments of $274.
This program is for interior designers who are fully committed to achieving their goals. If that's you, my team and I are fully committed to your success. If you don't see incredible results within 30 days of joining the program, despite having completed the lessons and giving it your all, I'll refund your investment in full.
That's how confident we are about this program! No other coach in the industry offers the same.
We will be going through the 4 business foundations week by week and it will run around 4 months total. If you want to work ahead or skip to a topic we have not covered yet, you have access to the pre-recorded module training sessions inside Key Ingredients Course.
We’ll build the structure.
Key Ingredients Live: The Working Kitchen is your opportunity to stop guessing and
start running your business with confidence.
$1497 one time or
$274 for 6 months
$2997 one time payment or
$274 for 12 months